Hasbro has introduced a latest robotic cat toy which is named as “Companion Pets” for the lonely and elderly person and this news goes viral in twitter. Their slogan for this toy is “Why should kids have all the fun?”. Their target market is basically lonely person and elderly person and they think this product will be hit in the market.
They have made a headline like “Nightmare Robot Cat Has come For Your Grandma” for pushing this product in the market.
A pet lover mentioned that “I’ve always loved animals and enjoyed the idea of pets, but not the idea of pets shedding, smelling, and defecating. So to me, a robotic cat that merely purred and let me snuggle it didn’t sound half bad. I wasn’t exactly the target market, but I reached out to Hasbro to see if I could test one anyhow. Within 48 hours, a robotic cat arrived at my door. At this point I’ve tested him for a week in a number of different environments: at home, at friends’ apartments, at work, at a bar, and even against another robot. I gave him to two elderly women above the age of 85. Both agreed the cat was cute and liked the idea of not having to take care of a traditional pet. But when asked if they’d want to receive this robotic cat for a gift they didn’t reply with a high vote of confidence. “I wouldn’t throw it away,” one said.”
This toy costs only $99.99 and you can buy this product from their website. So we can conclude that there is a high probability of success. So Hasbro should carry on with this robotic toy and promote it in a right manner.