iCracked is a repair and reselling company that specializes in both Apple and Samsung devices, it started its journey at 2010. You can meet them at Entrepreneur Magazine’s Growth Conference which will be held on December 15th.
Trainers of iCracked share the same set of mission-critical instructions multiple times and iCracked Managers don’t want to hear, “What do you want me to do next?” but instead, “Hey, can I do this?” from their employees no matter how old or new an employee he/she is.
The difference is fine; the former enforces hierarchies while the final sparks a culture of exploration, experimentation, independence and confidence.
“Our hope is that this philosophy instills in our people a sense of empowerment,” says iCracked co-founder and CEO AJ Forsythe. “We believe people learn through mistakes and decision-making. True fulfillment comes through finding solutions and implementing them.”
The last report of iCracked says iCracked had 130 full-time employees spread over five offices on three continents and a microscopic turnover rate. 3,000 technicians are employed here and the number is increasing which proves the precedence of iCracked in more countries and cities all over the world.
Communication is another factor which makes employees satisfied, and Forsythe runs an all-hands-on-deck meeting every two weeks, in which he and other executives present their strategy and ideas for the future target and progress of the company. There is no rank based manipulation in strategy selection.
Forsythe says iCracked looks for candidates with curiosity, ethics and drive. “You can’t teach someone to have those traits,” he explains. “But if they possess them, you can teach just about everything else.”