Last month, Amazon fastened a brick building and opened their first retail store in Seattle’s upscale University Village mall with the name of “Amazon books.” After visiting this store, some customers complained that they were unhappy for a particular inconvenience.
All the goods sold in the store need to be scanned by a smartphone or an in-store scanner for their prices to be shown.
Furthermore, though the store has given the name “Amazon books,” they are also selling their devices like Amazon Kindle, Fire TV, Fire Tablet and Echo along with books.
Customers found that there is no price listed on any items for sale and instead of placing a price on items it forced customers to look up its app or in-store scanner.
Normally, when there is a price written on any item, it takes less time to purchase a product rather than looking for a price in an app or waiting in a long queue to scan the product and find the price.
Many customers talked about that this system consumed their valuable time and annoyed them because they had to hold their phone and find the item in their Amazon app for price, it was such a time-consuming process and also those who didn’t have the amazon app on their smartphone had to either wait for a scan or had to install the app for price.
But overall, the store environment was enjoyable and shopkeepers were indeed helpful.