Adidas intends to clean up oceans in an innovative way. Teaming up with Parley for the Oceans, this footwear giant revealed yesterday a new concept in footwear that combines two advanced technologies: recycled polyester and gillnets that salvage toxic ocean waste, and their latest 3D printed Futurecraft midsole.
The shoe was showcased on the occasion of COP21 in Paris. According to Adidas, the upper part of this shoe was also manufactured with ocean plastic materials. The shoe is the testimony of how the footwear and the textile industries of the future can and must consider manufacturing process to help put an end to climate change once and for all.
“World leaders forging an agreement in wonderful, but we shouldn’t need to be told to do the right thing,” said Eric Liedtke, Adidas group executive board member responsible for global brands.
According to Eric, the time is running out for the industry to wait for directions. “Together with the network of Parley for the Oceans we have started taking action and creating new sustainable materials and innovations for athletes. The 3D-printed Ocean Plastic shoe midsole stands for how we can set new industry standards if we start questioning the reason to be of what we create…We want to bring everyone from the industry to the table and create sustainable solutions for big global problems,” he added.
It’s uncertain when these 3D printed recycled plastic shoes will be available to customers as they are still in the concept phase. However, they represent a breathtaking direction for the sportswear giant to move forward, combining craftsmanship, commanding technological design, 3D printed technology, and above all, their dedication to sustainability.