The rumor of Amazon letting you attach other video services to prime account has come true. This internet giant has just started the Streaming Partners Program, an alliance that makes it easier for users to sign up to multiple video services.
If a user has Prime subscription then he/she only needs their one Amazon account to handle everything. The option even gives a user multi-service watch list and integration with other Prime features like voice search, ASAP playback and X-Ray.
A user will also receive a discount on pricing. For that a user has to pay $9 as a monthly bill. Early launch partners include Showtime and Starz.
Maybe a user will not be blown away in the initial selection. Besides, other than the two services which are mentioned above, most of the current options of a user has are either relatively small services like Qello or specialty offerings from larger networks like A&E and AMC. There’s no access of HBO through Amazon as of yet, and the discounted Showtime charges the same amount as Hulu.
So we can say that Amazon is trying to get more customer engagement by introducing this facility and by charging a lower amount of subscription fees.