Remember the tension between Taylor Swift and Apple regarding royalties? It seemed like they almost broke up. But for now, the air is blowing in the opposite direction. Finally, they decided to let bygones be bygones. The recent update is a fantastic news for both Apple fans and the long list of people following Swift. After a series of clashes, Swift is now planning on releasing a documentary for her 1989 concert tour exclusively on Apple Music.
The news comes as a refreshing one for Apple as the company surely knows the after effect of the release. It is going to attract a lot more potential subscribers for Apple Music. Moreover, Apple Music can make Apple’s platforms stickier and keep people hooked in Apple’s ecosystem though it represents a small sliver of potential revenue for the company. Taylor Swift exclusively collaborating with Apple Music is likely that others will follow and give Apple an increasing library of content.
— Taylor Swift (@taylorswift13) December 13, 2015
Think about the uniqueness Apple Music is going to have! This collaboration is something unavailable on other music streaming services. Also, it is now on Android devices, helping Apple expand its brand even beyond its own devices; lure those users over to an iPhone or iPad. How can it not draw people into buying Apple devices? Of course, it will.
This is simply the first time it's felt right in my gut to stream my album. Thank you, Apple, for your change of heart.
— Taylor Swift (@taylorswift13) June 25, 2015
Initially, Swift threatened to pull her music from Apple’s new streaming service — which would not pay royalties during a three-month free trial period. Perhaps, the company and Swift have apparently fully buried the hatchet. Swift has gathered such a following that she was able to force Apple’s hand and change its policy, returning to paying royalties during the free trial period.