One Google designer named Kristen Beck just explained why she wanted to change Google’s Chromecast from a black stick to a bright colored disk. The Chromecast is a very popular product in the business market; a small product which users can plug into their televisions to watch internet video from their computer or phones.
She illustrates her point by saying “If you have a relative who says, ‘Do you have that stick product?’ you have to ask, ‘Which stick?’ We really wanted to do something that you can differentiate in a line-up.”
There is a bundle of streaming sticks in the market, apart from Google, various companies like Roku, and Amazon all had almost the same shapes and colors. Through research, her team realized that some consumers became confused whether the Chromecast was a USB drive, and tried to set it in a place where it doesn’t fit, instead of the HDMI port on their TVs. On the other hand, it didn’t fit behind some wall mounted TVs. That is why, she wanted to make a new design which is easily approachable and simple, she said, “We wanted to make it more ‘Googley.’”
As to why the company chose to make the Chromecast colored even though it’ll just live behind the user’s TV, where they would never see it, she answered “Our attitude towards that was like, ‘Why not?’” she continued with saying “We thought ‘Let’s create a memorable experience.’”
She also added that people like to be able to choose a color when getting a Chromecast as a gift.
She concluded by saying, “We’re now the only circular puck in the streaming space,” she says. “Even if you have no idea about the streaming media landscape — if you have no clue about which brands make which ones — you can at least know the difference between a stick and a circle. And that alone will differentiate us.”