Leura Fine established Laurel & Wolf, a startup that matches up interior decorators with individuals who need their homes enhanced.
Laurel & Wolf is a software that has programming to unite creative designers and customers online, essentially letting architects work for clients anyplace all over the nation.
When one needs an interior fashioned, one goes to the site, takes a style test, answers questions about the space one needs to be composed, and transfers pictures and data about the measurements of space.
A run of the mill client gets outlines from three to five decorators, who have been coordinated taking into account your style, your profile, and the sort of room you’re doing. You pick your most loved planner, and you experience an iterative procedure with that architect to make sense of how best to style your space.
Laurel & Wolf are situated in West Hollywood, in Los Angeles. The city may not be as broadly referred to for new companies as San Francisco and New York, yet it’s home to some trendy new companies including Snapchat, Soylent, The Black Tux, and Who What Wear.
So what makes Los Angeles an engaging spot to begin a tech organization?
Fine told Business Insider, that LA is an extraordinarily diverse city. Where you have pockets of individuals from truly everywhere throughout the world.
What’s more, she says it’s an extraordinary city for innovative sorts, which is beautiful on-brand for her organization.
“Because the entertainment industry is based in LA, it attracts a lot of creatives,” Fine said to Business Insider. “And I think when you’re thinking about building consumer brands, whether it’s on your marketing team or your sales team, and the fact that Los Angeles is a huge interior design hub — we have been able to attract incredible talent, people who already live in Los Angeles, but also people who are interested in relocating to Los Angeles from the Valley and from NYC because it’s a great place to live, a great quality of life, and it’s great for creatives.”
Laurel & Wolf have brought $25.5 million up in investment subsidizing from huge names including Benchmark Capital. Financial speculator Tim Draper added to the startup’s seed round of subsidizing. At this time, the two-year-old startup has 52 representatives working out of its West Hollywood workplace.