One of the world’s largest online video streaming services, Netflix is set to enter India. The company is expected to announce its long-awaited India launch at the Consumer Electronic Show (CES 2016) next week at Las Vegas.
US-based Netflix is an online streaming service that offers streaming content in partnership with major TV networks and movie studios. It allows users to pay a yearly or monthly subscription and stream them legally. The company also produces original content and has exclusive rights to air some content.
The popular on-demand video streaming platform could be partnering with one of the local 4G service provider telecom company to begin its service in India to take advantage of the growing high-speed 4G LTE service that make watching high-quality video streaming possible on a mobile anywhere.
Netflix, that features both movies and TV shows, has over 69 million users as of October 2015. The company offers its service for $8.99 (about Rs.600) a month in the US for watching HD-quality movies and TV shows on any two screens at the same time. However, Indian prices are expected to be much lower.
Growing demand for video, especially on mobile is creating a large market for online video streaming services in India. As per a Cisco VNI report, 41 billion minutes (77,090 years) of video content crossed the internet in India each month in 2014, up from 31 billion in 2013. That’s 15,418 minutes of video streamed or downloaded every second. Several Netflix fans in India use third-party tools to access its contents.
Netflix was first launched in Asia in September when it began its service in Japan. It has already announced to expand to Hong Kong, Singapore, South Korea, and Taiwan at some point in 2016. The news was being heard about its launch in India since June 2015 but no firm timeline was confirmed by the company.
One thing worth noting is that Netflix CEO Reed Hastings will deliver a keynote at CES 2016 on Wednesday, January 6th. Normally, a company like Netflix doesn’t make that big an appearance for a CES keynote unless they have something enormous to declare. However, the company hasn’t made any comment regarding their plans yet.