It is quite evident that people are shifting their gaze from television screens to their smartphones, causing leading marketers to shift their investments into mobile marketing for achieving recognition in the market. These are the upcoming marketing challenges businesses are bound to face in 2016.
Vigorous ads on mobile phones:
Companies are reported to spend $70 billion globally behind mobile ads, as reported by Smart Insights. In order to maintain pace with the recent marketing strategies, companies that do not have the right medium must develop their own mobile marketing channel for making their consumers aware of their presence in the market.
Better user experience:
To make it more successful, companies must include a vast range of functions for making online payment easier and simpler. Both businesses and consumers must be given adequate opportunities and flexibility for making successful payments that also provides convenience. It has been found that users like to spend most of their time using various apps instead of normal web surfing. As a result, promotional ads are being shown while using an application and watching videos on Youtube. By constructing this, it automatically paves a path for consumers to have direct authorization into your business.
As an increasing number of consumers are regularly going to visit your website and place orders for purchasing items, it is essential to provide them with maximum security. It is the responsibility of a true online business entity to provide maximum security so that your targeted consumers can blindly input their private and crucial information without worrying about compromising them to cyber criminals.
Elaborated search engine results:
For more convenience and better search results, search engines are turning more sophisticated and advanced. Besides typing, search engines are also included with voice recognition based seeking which can show the best results without even typing.
Things are becoming unique and advanced with the recent passage of time. 2016 indeed has innumerable next generation innovations that the entire world has yet to witness. The above are the upcoming marketing challenges for business in the world of social media marketing all marketers need to keep in their minds for establishing their successful business campaigns and profit in the market.
A quick summary of the recent 21st-century marketing tools used by businesses.