Fossil, as we all know, has managed to earn global recognition for its majestic watches. But this famous company is going to launch 100 new wearables this year just like that of last year, also announcing its possibility of acquiring “MisFit” another wearable brand for $260 million, according to Mashable.
Fossil Group creates, produces and sells jewelry and wristwatches for highly recognized companies like Michael Kors, Armani, Diesel, Adidas, Karl Lagerfeld, Tory Burch and of course for its own brand Fossil.
It seems that the company’s manufacturing has been so massive that Fossil itself is unsure about which one to release first; it could be either a unique activity tracker or a smartwatch. All we can do right now is to wait patiently for this company’s further decisions.
Along with the beginning of a brand new year, Fossil Group has released its first Bluetooth comprised smart wearable named Q54 Pilot available for $(175- 215) which can be linked with Fossil’s Q app available on iOS and Android. It has been given a classic outlook with bright LED colors signaling new notifications for incoming calls and texts. You can also check the number of steps you have taken throughout the day, as well as the total amount of calories that you have managed to intake and burned for the day.
Fossil has also upgraded its Q app for enabling its users to function coherently with 17 distinct apps namely Delta, MisFit, PayPal, Tinder, Venmo and many others.
The company is still fully concentrating on its fashion line and probably investing only a quarter of its capacity for improving or adding brand new technological features.
Brands like Tag Heuer, Timex and Fossil were initially afraid of how smartphones may eventually drive out the market for ordinary watches. Thanks to technology and ingenuity of mankind that helped designing smartwatches. Combined with appropriate technology and outstanding fashionable designs, it has helped businesses to thrive earning millions of dollars in revenue along with global recognition.