The most recent L’Oréal makeover doesn’t include makeup by any means. The beauty giant has stepped into the wearable technology arena.
The new wonder product of the Paris-based cosmetics maker isn’t a bracelet, a watch or any sort of jewelry. Rather, the company worked with PCH, an Irish product engineering firm, to make “My UV Patch,” which appeared at the International Consumer Electronics Show (CES 2016) in Las Vegas on Wednesday.
“Innovation in all forms is key to the future of the beauty category. Our desire is to meet the beauty needs of all consumers.”
said Guive Balooch, global vice president of L’Oréal’s tech incubator.
“Technology, connected objects, the internet of things — these are all going to affect the beauty industry, just in a different way,”
The ultra-thin smart skin patch is a little (one inch in width) stretchable sensor that can be worn anywhere on the uncovered skin for up to five days. By attaching your smartphone to the sensor, you can discover the amount of UV presentation you’re getting at any time of the day.
It contains a photosensitive blue dye, which changes color when exposed to ultraviolet light. But the wearer must take a photo of it and then upload it to an app to see the results.
It is also believed to last around five days and can be worn on any part of the body. The disposable patch has been developed such that it is thinner than a plaster.
The product has been developed by the firm’s tech incubator department, which is a team of 25 scientists and researchers working in different cities around the world, including New York, Paris and Singapore.
“Connected technologies have the potential to completely disrupt how we monitor the skin’s exposure to various external factors, including UV.”
Though the product has made its first appearance at the CES, it will be launched in 16 countries including the UK this summer, and will be available for free.