Content marketing has gained massive popularity as businesses have established their identity online, their targeted consumers must be provided with vital information regarding businesses for making them acquire such goods and services.
Google, on the other hand, is routinely tweaking its algorithms for reshuffling websites by turning content more informative and helpful for readers. In the midst of this, if you are also a content marketer, beware of these grievous mistakes in the field of SEO that can result in the severe downfall of your business if Google manages to find them. Refrain from the following errors if you really want your website to reach the top. The following
The following SEO tips can assist you greatly in making your content extremely popular.
Deceitful linking schemes:
This is a great way to make your website famous by unnaturally intensifying the popularity of your website which is unethical and a bad practice according to Google. Linking schemes can be carried out in multiple ways such as redundant shares of the link, link wheels, making use of similar keywords for anchoring, buying and constructing links utilizing software and constructing them using link farms. Google has a specific FAQ page that can trace link schemes that can identify such issues.
Keyword searching is still one of the most common modes of searching for the right contents, but that does not mean that you insert unnecessary keywords thinking that your content will become more visible. Google utilizes semantic search option instead of a keyword; as a result filling your content with redundant keywords may also cost your ranking. Go through Google Panda algorithm.
Take care of your content:
Of course, the writings that you are going to publish must be readable that have the ability to make your readers completely submerged into your pieces. Writings must be concise accompanied by an outstanding choice of words and sentences so that your writings can make perfect sense to your readers. Non-descriptive, sketchy and not very well researched writings are generally considered to be bad contents that will definitely cost the popularity of your website. Therefore, take your time, research well and check your content before uploading them so that you can multiply the number of readers for your web.
Hold onto your style of writing and try avoiding styles of other famous content marketers online. However, try introducing new flavors and ingredients in your writings by changing the type of content you generally provide and other websites you generally choose for linking with yours. Without adopting this practice, Google might think that you are forcefully trying to raise your ranking in its page.
Do not forget to update your contents on a regular basis. Update your sitemaps as well as update all your Metadata which is another crucial task influencing the success factor. Without updating, your inbound links may harm the true worth of your site reducing your popularity.
In short, keep these following things in your mind:
- Avoid linking schemes
- Avoid using redundant keywords
- Publish good content
- Maintain your own style of writing
- Lastly, keep your content updated