Joey Graceffa, a 24-year-old YouTube star with almost six million followers, and author of a biography that hit the New York Times celebrity best-sellers list late spring spent the week at the Consumer Electronics Conference in Las Vegas.
He tells Business Insider that all the virtual reality tech got his attention while meandering the show floor, however, he additionally shared an interesting motivation behind him adoring being at CES: Nobody knew who he was.
At most cons Graceffa goes to, he’s one of the superstars. He, in the same way as other YouTubers, goes to digital video conventions (VidCon being a noteworthy one) where the stars can’t walk the showroom floor without being swarmed by crowds of youthful fans.
In his kind of life, Graceffa gets recognized constantly — whether he’s in an LA shopping center or in China.
Not being bothered for selfies and signature demands for once was a relief for him.
He said that he cherished it. He could stroll around, he was free! It was pleasant and that it’s unquestionably an alternate vibe, which for him was incredible.
Not at all like the teenager hordes of VidCon, CES is, for the most part, stuffed with more seasoned tech geeks: Definitely not Graceffa’s run of the mill demographic.
However, at YouTube’s keynote address with boss Robert Kyncl, the organization made a point to state how its video stage kicked off the professions of many stars, including Justin Bieber and Psy.
By and large, YouTube puts a great deal of time and cash into ensuring the world knows the star-force of its content makers as it looks to expand its advertising revenue.
The organization has put their pictures all over the New York City subway and frequently cites a Variety study that demonstrates that youngsters love YouTubers more than Hollywood superstars. At a major advertising gathering a year ago, it welcomed an entire cluster of youngsters to sit in the front line of CEO Susan Wojcicki’s keynote (they cheered deliriously every time a YouTuber jogged in front of the audience).
For Graceffa’s situation, scarcely anybody might have remembered him at CES, yet his first Vegas video as of now has more than 100,000 views. Furthermore, each video advertisement his high schooler fans watch before the video means big money for both him and YouTube.