Yes, we all know that Google is no start up. It is just intent on creating compression algorithms. The search giant is about to release its latest algorithm, called “Brotli,” onto the Chrome browser. In September, the software compression team first revealed the algorithm saying that it was 20 to 26 percent more efficient than Zopfli, an algorithm it launched only three years before.
Google says that Brotli is a whole new data format that squeezes in more data than other compression formats, while decompressing at comparable speeds. The only drawback is that squeezing that data is slow. But developers generally do that with static elements ahead of time.
Google said, ‘It would give additional benefits to mobile users, such as lower data transfer fees and reduced battery use.’
It would also be particularly useful for web font compression. Google said that the code is in intent to ship mode, so it’s likely to appear in the next version of Chrome.
Once again Google proves that in order to stay ahead and become the benchmark leader, constant innovation and improvement is needed. Google didn’t get to where it is now just by following the same formula year after year, and in that is a lesson we can all learn from.