You might get access to more paid articles from paywall sites like The Wall Street Journal, The New York Times and The Economist through your iPhone. The tech giant Apple is planning to make subscription content available through its News App for iOS 9- as reported by Reuters.
Currently Apple news has only a few paywall sites in its roster, including The Wall Street Journal, but publishers either have to offer their content for free or share only a quote to enforce the readers to the publication’s website. Incorporating access to paid subscription would let the readers to go through the paywall and read the whole article without leaving the app, which would tempt subscription-only publications to offer more content to the readers.
“Ensuring subscription mechanisms in our off-platform distribution partnerships is critical,” said Katie Vanneck-Smith, chief customer officer of Dow Jones, The Wall Street Journal publisher that is currently working with Apple and others so that it could take the benefits of new platforms. However, she didn’t say anything specifically about the conversation with Apple.
This October, Apple said almost 40 million people were using its News App that was released in September following Newsstand. And as of this month, the company has worked with more than 100 publishers. Previously, publishers voiced their concern about the lack of information Apple is providing them about the readers of their content, and this initiative is surely the company’s answer to their concern.