Mark Fields, CEO of Ford has made a radical decision of joining IBM to turn his automaker firm into a mobility company. He has always been very vocal about his desire to move the automaker beyond just selling cars to folks. Rather it was his dream to introduce pilot programming in Ford that offers car sharing and is researching autonomous vehicles.
According to Field, ‘It is about developing relationships.’
Fields has joined as one of the board of directors in IBM. While IBM’s efforts into the future of transportation haven’t garnered the headlines of Google and Tesla, it has been researching how machine learning and big data will transform driving. In fact, Ford and IBM are already partnering on a platform to spot patterns in pieces of driving data.
According to IBM’s CEO Ginni Rometty, ‘We are pleased that Mark will be joining the IBM board of directors. Mark led the highly successful transformation of his company in a competitive industry where technology has driven innovation.’
It is not far from reality when cars will fully become mobile technology platforms with the help of technological collaboration. A kind of future is near when a car will be nothing less than a tech device. Thus, Ford’s knowledge and insights in running a complex global business will make a significant contribution to IBM.