Looks like Mark Zuckerberg just got what he paid for. Two years ago Facebook’s CEO acquired WhatsApp on the promise it could grow to become one of the world’s most populated communication platforms. The messaging service has more than doubled in users after Facebook has owned it and this Monday it just hit the 1 billion users milestones he was so certain about.
Announced on WhatsApp’s official blog yesterday, the milestone means that the messaging service gained around 100 million users between now and September 2015 when the company claimed to have 900 million active users. The news just came on the same day when Google announced 1 billion users of Gmail, making it the company’s most viable competitor against messaging apps.
Zuckerberg repeated in a post on Facebook that WhatsApp’s new target is on making money through business partnerships. “Next, we’re going to work to connect more people around the world and make it easier to communicate with businesses,” he wrote on the post. “There are only a few services that connect more than a billion people. This milestone is an important step towards connecting the entire world.”
WhatsApp’s capability to generate revenue is still in question despite these engaging user numbers, as it omitted the $0.99 annual subscription fee last month. The annual revenue of this messaging service was $10.2 million in the time of its acquisition by Facebook.
Albeit celebrating the achievement, WhatsApp team remembers the target. Each day, they are working to improve its reliability, speed, security and of course simplicity. They are excited about the gain, knowing that there are still 6 billion people left to get on WhatsApp.