Instagram is going to launch its first ever original video series named “Series 5.” The show is directed by Hello Carter’s Anthony Wilcox, it tells the story of an on-the-run security driver surrounded for association in a diamond heist.
You might have already figured out; as Instagram’s 15-second video format implies, you won’t be watching this all at the same time. Rather, the series will play out across 28 episodes broadcasted throughout the month.
The show is not exactly a long one– 7 minutes each episode – so clearly the appeal comes from the “what will happen next?” suspense than an explicit plot.
It’s yet unknown why Instagram is getting into the scripted material, yet it isn’t difficult to make sense of why the social photo service may give this a shot. Instagram relies on advertisements for money, and that implies giving you motivations to continue returning. It’s true a unique story gives a more solid approach to doing this than contingent upon users, who can’t generally give a constant flow of interesting shots.
Looks like though Snapchat’s endeavor at scripted shows didn’t go so well, that isn’t preventing Instagram from giving the idea a spin. However, the first episode arrived yesterday – February 2nd.