According to the International Data Corporation’s estimated report, Apple couldn’t get the consumers attention during the last holiday season, as it embarked about 4.1 million Apple Watches to sale for the holiday season which was less than the amount expected, on the other hand, Apple didn’t publish how many smart Watches they sold out.
There’s no real way to take a look at the Q4 numbers and say they’re not frustrating from Apple’s point of view. The Christmas season is Apple’s greatest, as individuals around the globe hope to give iPhones and Macs as Christmas presents.
For instance, Apple sold 26.25 million more iPhones in the final quarter than the third — useful for a 55% expansion consecutively, as indicated by Apple figures. Apple Watch deals just expanded 5% over the same time range, as indicated by IDC’s evaluation.
Moreover, IDC figured out that the Fitness tracker wearable device Known as Fitbit sold a better amount than the Apple Watch. It sold 8.1 million handsets during the holiday season, a 72% expansion over the second from last quarter.
More importantly, in the holiday season major retailers gave a $100 discount to get the customer attention but unfortunately it didn’t work out.
Without a doubt, Apple’s smartwatch is still by a wide margin the smash hit in the business sector, effortlessly beating all models combined running Google’s opponent Android Wear, and to be reasonable, the item hasn’t been out for an entire year. Still, these business numbers demonstrate it’s not a runaway hit.
It was asked by Business Insider to Jitesh Ubrani, one of the creators of the IDC study, why Apple Watch shipments appear to be on the low side?
Jitesh replied “For a brand new player, Apple has already made a splash,” to Business Insider. “They’re in the top five. That being said, it is lower than what people expected, because people expected their numbers to be a little higher. We have them at about 11.6 million, for the whole year, and a lot of people were initially estimating 15-20 million, during the early-on days. Obviously, they haven’t lived up to that.”
“Some of that can be attributed to early-on supply chain issues, but I think most of it is attributed to people just not seeing the value in the smartwatch just yet,” he continued. “Apple’s not the only one to blame there yet, all smartwatches haven’t lived up to people’s expectations yet. The price has been very high on these things, and function-wise, they don’t offer a lot of new functionality when it compares to the smartphone.”