There are various proven methods such as social media marketing, search engine optimization, email marketing, etc. for attracting more visitors to your website. Despite offering unique products at the most feasible price rates your website may not be able to convert your traffic into sales only due to the following reasons:
Unfriendly mobile interface of your website:
In this century of smartphones, making your website mobile friendly is a must do and there are no other alternatives to it.
The texts must be adequately large so that the information can be readable; however, refrain from adding huge paragraphs of texts and simultaneously make sure that your readers can access all the best features of your website using touch functionality.
Collect feedback from your friends and acquaintances who want the best for you. Note down all the issues they constantly experience whenever they visit your website so that you can rectify those bugs for delivering the best user experience.
Don’t make them create an account for purchasing your products:
Your website visitors are less likely going to place their orders on your site if they are required to create an account before purchasing any item. Your target consumers are not going to spend time behind any complex check out procedures, including providing their personal information which requires trust.
Nevertheless, you could still keep this feature available for your regular customers with whom you have built a strong brand loyalty.
Extremely low website speed:
This is quite natural for all of us to stay away from websites that take a long period of time for appearing on the screen. Find out how long it takes your website to completely appear on the screen and optimize it to its fullest for avoiding such mistakes.
Lack of special offers and discounts:
E-commerce has become drastically competitive for which you need to frequently provide attractive offers and special discounts to your customers, motivating them to purchase from your site.
All the information related to special discounts and offers must be placed carefully at specific locations where users click the most. There is a particular tool called Crazy Egg that helps you find out what your targeted customers are looking for and where they are clicking.
Internet connection has become a mandatory element in our lives which must be fully utilized. Build your website and make it more enticing filled with highly unique content after which you are bound to enjoy some profits through all the hard work you have carried out so far.
We hope you find these tips useful and they aid you in earning the money you have worked so hard for.