For a while, Snapchat has been surprising its users with some of the bold moves. Recently it has already shocked some iOS users with its updated font. And this Friday, a report from CNet describes several recent hires that suggest Snapchat might be working on a pair of smart glasses. The hiring includes some major augmented reality groups such as Microsoft’s HoloLens, PTC’s (formerly Qualcomm’s) Vuforia and eye-tracking tech maker Eyefluence.
The interest grew up during the last promotion of Google Glass. In March 2014, the company acquired Vergence Labs, company known for producing a pair of glasses equipped with an embedded camera for $15 million, accompanying a greater $50 million acquisition of Scan.me, a QR code-scanning/creating technology that would be later revealed in the company’s Snaptags feature.
However, the real purpose behind the hiring is still not sure. It could be to learn more about augmented reality and effectively adapt its platform for usage on smart glasses or could be just building smart glasses to meet consumer goal. As their current consumer products include beach towel, backpack and a deck of playing cards, sophisticated gadgets might make no sense for Snapchat.
Most companies are experimenting with a wide variety of eye-tracking, motion-tracking and head-tracking tech to control their devices. If Snapchat could use its AR based team to make something that will make the app look like on headsets like the Oculus Rift, Samsung Gear VR, HTC Vive, and Microsoft Hololens that would be in favor of the company to move forward.