Facebook has purchased photo editing app Masquerade, which changes the way you look, letting you apply animated filters over your face in real-time by using your phone’s front camera. The app transforms your face into a cartoon-like style, overlays make-up and animal features or accessories on a live video.
“Video communication is exploding.At Masquerade, we’ve worked hard to make video more fun and engaging by creating filters that enhance and alter your appearance. Now, we’re excited to join forces with Facebook and bring the technology to even more people. ”
Masquerade Co-founder Eugene Nevgen said in a blog post.
“ Within Facebook, we’re going to be able to reach people at a scale like never before. For starters, we’ll be able to bring our technology to Facebook’s audience of nearly 1.6 billion people. This is a scale of audience we never imagined was possible.”
This app is being compared with Snapchat, which Facebook attempted to purchase for $3 billion in 2013. But Snapchat refused the proposal. Looks like, Facebook is reacting to rivalry from Snapchat, which streams millions of videos every day.
“Masquerade has great technology to help us bring even more creative tools to Facebook, and help extend this work to video,”
Facebook said in a statement.
Facebook didn’t reveal the amount it has paid for Masquerade but said it would keep the app running as a standalone program and integrate features with its social network.