Instagram has decided to follow its parent company Facebook in the order posts are shown. The company has announced today an important change to its platform. It will no longer present photos chronologically – the most recent at the top. Rather it will show posts in a user’s feed in accordance with Facebook’s strategy for using an algorithm that will push up relevant pictures and videos taking into account what users are interested in.
“The order of photos and videos in your feed will be based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post. As we begin, we’re focusing on optimizing the order — all the posts will still be there, just in a different order.”
“If your favorite musician shares a video from last night’s concert, it will be waiting for you when you wake up, no matter how many accounts you follow or what time zone you live in. And when your best friend posts a photo of her new puppy, you won’t miss it.”
According to Instagram, they moved to the Facebook-like feed because social media platform has grown and people miss on average 70 percent of their feeds and it includes those that they might care about the most.
The new feature is now being tested with some users. Instagram said it will take time to listen to the users feedback in the process to get this right. If everything goes well it will roll out the changes to all users “in the coming months.”