No no, it is not the Apple Music that is rising the chartbusters, Spotify has taken the place. Rather than losing customers, in the last few years, the company managed to expand and it just helped it to get more and more people get attached to it.
While the music streaming industry may be over a decade old, the race for dominance has really only just begun. Spotify’s numbers and recent iOS charts show that streaming music is becoming one of the most lucrative businesses on mobile devices.
Well, the streaming music service of the company currently has 30 million subscribers, reported by Founder Daniel Ek. That’s up 10 million compared to June 2015, and 20 million more than in 2014. No doubt, Spotify is making it big with speed. Ek did not say how many free users were in the mix, but it is safe to say that there are more than the 75 million from nearly a year ago. Even, Apple cannot deny this fact.
You may have noticed that there is a flood of exclusive content put out by Apple Music and Tidal over the past few months which has not harmed Spotify’s user retention. Though the lack of release day albums from major artists like Adele, Coldplay, Drake, Future, Rihanna, The 1975, and Kanye West may have upset some Spotify users, Apple Music and Tidal apparently failed to pull a substantial number of users away from the service or convince new customers to avoid Spotify.
So, even if you are a Spotify fan, do not think that Apple is sitting there idly. For a tougher competition, Apple Music is likely to receive some big updates this fall as part of iOS 10. For now, Spotify is the biggest game in on-demand streaming. There is little possibility for the company to get a low any time soon. Let us hope it will rise and rise more.