On Friday, social media giant Facebook announced that has updated its branded content policy and ads policy to allow verified Pages to share branded content on Facebook.
The company considers branded contents as posts including links, photos, texts, videos, 360 videos, Live videos, and Instant Articles which particularly indicates or features a third party product, brand, or sponsor. Media companies, celebrities, or other influencers normally post these type of things.
“This update is something that media companies, public figures, influencers, and marketers have been asking for, as branded content is a growing and evolving part of the media landscape.”
Facebook’s product manager, Clare Rubin, and VP of partnerships, Nick Grudin wrote in a blog post.
“People will now be connected to more of the content they care most about on Facebook as publishers and influencers gain an incentive to share more quality content — of all kinds — with their fans. We know that many of our partners have existing partnership deals with marketers, and this update gives them the ability to extend their branded content business onto Facebook.”
However, It’s a good news for the publishers who have made branded content core to their businesses. Having the ability to post a branded content on Facebook implies publishers can offer Facebook reach as a part of their advertising products, without the worry of penalty from Facebook.
Along with the update, Facebook has also launched a new tool that will help publishers and influencers to make money in an easy way.