From now on, businesses are allowed to develop a personalized layer of communication commerce with their customer as Facebook announced that after several months of speculation, it has finally launched chatbots into Messenger. Already with a few partners like Uber, Lyft, and KLM, the company started its chatbot foray, but this announcement tells us that more businesses are joining the party.
It may sound like that the chatbots are only to provide customer support and track online orders, but it actually offers a bigger service range starting from top news stories to local weather. To provide you those services, Facebook already partnered with CNN news bot and Poncho, a weather bot that disguises as a friendly cat. Also with the help of 1-800-Flowers bot, you can order flowers for your friend right on Messenger.
If you want to use those particular bots just download the latest version of Messenger, which is available on both Android and iOS. After launching the app, you will find a stationary search bar where you can type the name of the bot of your choice to search. Once you select a bot, there will be a prompt page describing what the bot does. It comes with a “Get Started” button below. The bot will start talking to you after you hit that button.
Albeit it’s not the only chatbot game in town, because of its 900 million users it might come up with the most attractive platform on which to run them. If you want to focus your business where the largest numbers of customers are, surely you won’t get any bigger than Facebook.