Social media has impacted business operations all over the world deeply and facebook ads manager has helped this social networking giant to retain $5.63 million profit solely through advertisements of other companies.
And you may ask why companies are increasingly relying upon facebook for advertising their offering(s)? The answer is simple- this strategy assists in lowering costs. Also, read how small businesses can use Facebook for their growth.
Furthermore, the following 4 steps will guarantee reduced costs while also ensuring effective advertisements.
Formulate conversion pixel:
The underlying purpose of posting advertisements could be numerous, starting from generating sales, taking new leads or collecting email addresses. The conversion pixel will assist in monitoring your costs.
In order to find out if the advertising campaign is truly working or not, the conversion pixel is going to assist you in finding out its effectiveness.
Right placement of ads:
Correct ads placement will determine the level of exposure. The idea is similar to placing banners where the frequency of people is intense, resulting in greater exposure of your offerings.
Usually, ads are placed in the right column under the newsfeed section on desktop computers that may generate greater sales for your e-commerce site.
The mobile newsfeed is extremely useful if you are only planning to generate “Likes” for your website.
When to place an ad?
Time is another crucial factor for better success rates. Therefore, try to find out the right time when your customers are spending increasing period of time resulting in greater conversion rate. For scheduling your ad placement, go to:
Breakdown > By Time
Thus enabling you to segment your traffic either by days, weeks or months depending on your needs.
Preferred by Age and Gender:
For unisexual products, it may be troubling sometimes to find out which gender of buyers is interested in purchasing your products.
The Age and Gender column will list down the number of clicks, costs and conversions, reach your business is attaining also determining their age.
In this way, you can easily determine your actual target market and solely focus on groups that generate the maximum sales, ultimately resulting in greater profits.