In an effort to bind more subscribers to its music streaming service, Apple will introduce a student discount. Students who are enrolled in an eligible college or university will receive half price registration to Apple Music.
In the U.S., an individual membership to Apple Music expenses $9.99 per month. So, American students will now pay $ 4.99. The discount is also valid in other Western countries including the U.K., Denmark, Germany, Ireland, New Zealand, and Australia.
As Apple Music is priced a little differently in other markets, the expense of the student membership will vary. However, it will be 50 percent off the regular subscription price for students in all markets.
The deal is for up to four years and those years don’t have to be continuous. That means, a student who takes breaks in between semesters can still register for a student membership when they return to school. Furthermore, the people who are enrolled in Master’s programs can also sign up for a student membership, as it’s meant for anyone going to college or university, regardless of degree.
In addition, the Apple Music interface gets a facelift. In Britain, Apple Music, moreover, goes every week to choose an artist of the week. This experiment will help debut artists to break through, with no genre left out, according to Apple.
The membership has been made available since Yesterday to both new and existing subscribers. Existing members have to change their membership and new members will sign up either from the web or the Apple Music mobile app for Android and iOS.
Apple Music is now nine months old, and has 13 million subscribers, whereas, competitor Spotify has 25 million subscribers.