With over 100 million active users per month, Snapchat is a tough competitor for the Facebook Messenger app. Mark Zuckerberg clearly appreciates the Snapchat app and is not embarrassed to copy the best ideas from it.
Snapchat, which was founded in 2011, soon came in sight of Mark Zuckerberg. Facebook, to counteract, brought the Poke app – a Snapchat copy – on the market. But the app died a quiet death. When the app flopped, Zuckerberg showed his interest to buy Snapchat at the end of 2012, but he was refused.
Now that Facebook cannot accept the new social network, Zuckerberg must prepare to fight it. The social networking site launched a new app in 2014 to cross swords with Snapchat. Slingshot, as the app is called, is another copy. But Facebook unveiled an unusual feature. To view a photo from a friend, you first have to send something. The feature was liked by some, but it was mostly frustrating.
After Slingshot also failed, Zuckerberg didn’t stop cloning Snapchat. More or less, Facebook’s decisions until now simply recycle the social networking ideas of Snapchat.
The Limitation Game
Facebook borrowed some techniques from Snapchat to edit pictures. Uploading photos to Facebook and then editing them looks increasingly like the way you edit snaps. So you can filter stickers, text, and use a pencil mark in the Facebook app. Facebook recently copied the convenient Snap Code as well to add friends quickly in the network. The Messenger codes focus on the communication between customers and businesses.
Well, that’s not all, Facebook took over MSQRD last month because the Masquerade app does the same with filters as Snapchat. For now, the app will continue to exist by itself, but perhaps the features may also come to Facebook Messenger.
It will be interesting to see if Zuckerberg can actually lure the approximately 100 million active users on Snapchat with Messenger’s features. In the past, Facebook used the borrowed features in its other apps, but now the social networking company pours everything smartly into its own app. The new crowd filters will undoubtedly welcome enthusiastic new users, but whether the Snap Chatters will thereby be switching to Messenger is doubtful.