Business Intelligence (BI) and Data Management software have become hot favorites to European IT Buyers than those packaged applications like Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM), according to TechTarget’s 2016 IT Priorities Survey.
As the report shows, BI and analytics have 26% priority in Europe, while packaged applications have only 19% of priority. However, in the UK, business intelligence, data warehousing, and analytics have 27% priority, which is the top score at the investment poll for enterprise software, while data integration has 26% priority.
Big Data and IoT are Popular in Germany:
When it comes to big data management programs, 13% of respondents from the UK were undertaking the program, far less than that of Germany (26%). However, while analyzing big data, UK and Germany are on a par (21% and 23% respectively).
When it comes to the internet of things (IoT), Germans (11%) are still slightly ahead than the buyers from UK (9%), which reflects the greater industrial strength of the German economy.
However, French IT buyers give more priority to big data analytics (20%) than big data management (17%), showing a lot of interest in NoSQL database management systems than respondents from other two big European buyers.
Data Integration is Popular as Data Sources:
While talking about data integration, let me inform you that respondents from both the UK and the US have stressed their importance on it. UK has the highest interest (26%), US and Germany also have a very high interest (18.5% and 19% respectively) while the French have a very low interest (11%).
Like the data sources, data integrations have become more important these days. Both the US and UK markets are reprioritizing data warehousing and BI as they show signs of being further down the road than the French market.
Great Appearance for Data Visualisation:
This was the first time the users were asked about their plan for using data visualisation technologies. The survey shows the possibility of Germany (20%) and UK (19%) to lead the way on the implementation of data visualisation. However, the US market (16.1%) and France (11%) are slightly further behind.
“self-service BI, sometimes called data discovery, is essentially about enabling the business user to do more with data. Data integration is also a big driver for business users who often want to bring in their own data sources. The standard IT process, which is about quality and availability, is not the chief concern for a business user, who wants speed, agility, flexibility,” said Carsten Bange, founder and CEO of BARC in a recent interview with Computer Weekly.
According to Bange, this is creating motivation for new data governance initiatives to enclose self-service BI, operational business intelligence, and big data.