In the five largest EU countries – England, France, Germany, Spain, and Italy – the market share of Android grew by 7.1 percentage point to 75.6 percent. In the first three months of 2016 Google’s mobile operating system showed the strongest growth in two years.
In the same period, the proportion of iOS fell in the EU5 from 20.2 percent to 18.9 percent and windows mobile platform still seems to make no impression. Year on year market share fell by five percentage points, to come out at 4.9 percent. In the switch market, we see that 6.6 percent of all new Android customers are coming from Windows, 3.3 percent come from iOS. In addition, 2.6 percent of people switched to iOS from Windows.
Windows Switchers to Android in particular benefit from a better user experience, with a greater variety of brands and models in various price ranges.
In Italy and France – the strongest markets for Windows Phone for a time, nearly 10 percent of Windows Mobile users switched to Android in the first three months of 2016. They stepped above all for brands such as Huawei, Wiko, and Asus, because their midrange devices offer a good value for money. In England, by contrast, the growth in Android is still dominated by Samsung, with devices such as the J5 and the A5.