Google has announced to integrate an entirely unique advertising method called “promoted pins” representing online ads on Google maps application.
Do you know that you can also find your way using Google Maps without the internet connection?
The difference is that, when you will look for a specific address of, let’s say a bookstore, you’ll see the bookstore’s logo instead of those red pins which used to show previously. Simply, the red pins have now turned into logos.
For enabling users to find out the location of destinations through navigating the map, The Mountain View Company reported to carry out various new types of online ads on Google maps; only to find any noticeable changes in their business venture.
Therefore, from now onwards, users of Google Maps application will see the logos of all the nearby gas stations, coffee shops and restaurants with these “promoted pins,” along with the routes for reaching desired destinations.
If you type “coffee shops nearby,” you will come across various sponsored results located on top of the screen that will be colored in purple. Besides logos, the addresses of the individual coffee shops are going to be highlighted.
Businesses are now allowed to add further information about themselves through online ads on Google maps. Apart from finding out various products sold in different shops, users can now find out all the latest information related to various promotional activities businesses located nearby have to offer.
Google is inevitably going to earn more money through these online ads on Google maps at the end of the day. Besides, businesses will have the chance for more effective promotion since these latest tweaks are definitely going to attract more customers for those businesses.
Read more about online ads on google maps by clicking here.