The Vice President Andrew Bosworth of Facebook’s ads and business platform stated,
“We think we can do a better job powering those ads.”
This multi-billion dollar worth social networking website called Facebook has already managed to acquire a vast amount of data of 1.7 billion individuals, and this can be used to infer the behavioral habits of non-facebook users by using the concept of “lookalike” targeting. Bosworth also mentioned,
“Because we have a core audience of over a billion people [on Facebook] who we do understand, we have a greater opportunity than other companies using the same type of mechanism.”
Facebook’s latest addition to updates in its cookies policy was given last Thursday and by altering its settings, both users and non users of Facebook can refrain from sharing their personal information with third party advertisers.