Android is still growing in major countries in Europe. Though this growth is no longer as fast as before, Android, of course, remains by far the largest, with a 76 percent market share. However, Apple iOS is and remains a strong competitor.
In the five largest EU countries (England, Germany, Spain, Italy, and France) Android owned the major share of 76 percent of all smartphones sold in April 2016. In one year, that share has grown significantly. At the same period in 2015, the Android market share came to 70.2%.
However, surely that growth is slower than before. The main reason is that there are not so many opportunities left for Android because it has already taken the majority of smartphone users. Users sit more firmly in one of the two great systems – Android and iPhone.
There are two reasons for the slower growth in Android. First, almost everyone already has a smartphone. The second reason has to do with the fall of other brands.
Android has for years been the number one choice every time customers with a BlackBerry or Windows decided to switch. But that also means switching just once. Taking away market share from Apple is quite difficult. For the vast majority of iPhone owners goes again for a new model of iPhone or they just do more with their current model. Especially since the big renovation Apple seems to go slower. But users, therefore, do not immediately switch to Android.
In the important UK market, Android grew 4.1 percentage points higher and rose from 54.5 to 58.5 percent. On the other hand, iOS rose for the first time since October 2015, with a moderate 0.4 percent from 34.7 to 35.1 percent. About 10 percent of new Android users came from people who previously used Windows, whereas, 21.8 percent of the new British iOS users came from Android.