Pokémon Go, the augmented reality based game where players have to catch pocket monsters by walking around the real world is making its creators rake in the cash. According to the intelligence company App Annie, this game is making a whopping $10 million a day in revenues, despite the fact that the game hasn’t launched yet in most parts of the world.
According to Sameer Singh, the analyst who tracks the App Store and Google Play, this is an “unprecedented success” in the $36.9 billion mobile gaming industry. Even games like Mobile Strike, Clash of Clans, and Candy Crush Saga have not seen such momentous decline in terms of daily revenues.
“Interestingly, it appears that Pokémon Go’s impact has been largely additive to the app economy,” Singh wrote. “According to data from App Annie Intelligence, Pokémon Go has not had a sustained and meaningful impact on the daily revenue of other games on iOS and Google Play. Daily revenue for Games other than Pokémon Go did see a brief dip in the U.S. shortly after the game’s launch, but quickly climbed back to previous levels in a few days.”
According to Singh, Pokémon Go isn’t a threat to other apps; instead, it is introducing new spending, which never existed before. Also, this phenomenon can be an example for the developers to learn.