When Pokémon go came out it became a worldwide phenomenon. Everyone wanted to play this game, Pokémon fan or not. It became a cultural event where and it also created a social structure.
It quickly rose to the top of all app lists, breaking record after record and creating its own micro-culture awash with rivalries and tongue-in-cheek propaganda. But now it seems the honeymoon phase is coming to an end. The number of users is declining every day.
At its highest point, Pokemon Go boasted more than 40 million active users, joining the leagues of app titans like the official Facebook and Twitter apps as well as Instagram and Snapchat. The trend of this shows that it still has high interest but the players don’t stay engaged.
Maybe Niantic will re-snag their players’ attention if they ever end up pushing out much-needed features like a more sophisticated tracking system, player to player battling, and Pokemon trading. For now, it seems, the novelty of catching them only is wearing off.
It’s notable that data from Sensor Tower, Survey Monkey, and Apptopia demonstrate that Pokemon Go was actually responsible for a significant bump in augmented reality interest across the board. However, this interest since petered off significantly while interest in virtual reality remains high.
So what do you think about Pokemon GO? Are you a fan or you are relieved that people are losing interest in it?