People are so busy these days that they don’t even have the time to read the newspapers. Some may read them online through their smartphone, and some may prefer listening rather than reading. What if someone else read that news for you while you’re busy with another job? Well, with this new iTunes offering, it’s now possible. As spotted by TechCrunch, Apple is reportedly working on a new type of news consumption in iTunes.
Starting from early October, podcasts on iTunes branded “Spoken Editions,” short-form programs that will read written news from select publications. It means you can listen to them while doing other stuff such as driving, jogging or working at your office. Apple has seemingly pulled the evidence, but TechCrunch already has seen Spoken Editions of Time, Wired, Mic, Playboy, Forbes, and of course its own publications.
SpokenLayer is one of those companies Apple is working with for Spoken Editions. The company creates and distributes an audio version of the written words. Currently, it’s working with publishers like Huffington Post, Forbes, Reuters, TIME, Scripps, Smithsonian, and much more.
The leak also indicates the type of publications Apple is interested in working for. For instance, TIME will offer a Spoken Edition called “The Brief,” while Wired will have Spoken Editions for “Business,” “Science,” and homepage.
“We have a distributed network of voice-over talent that is tagged and managed,” said SpokenLayer CEO Will Mayo. “We make sure Wired sounds like Wired and any other publication sounds like those publications. The voice and style of any brand is in its writers and the reporting it does. That’s unique for every publication, and that uniqueness is honored.”
With its rollout in October, you will get the complete list of participating publishers.