Facebook has been notorious enough for sharing and collecting its users’ information. The social media giant knows a lot more about you than you can imagine. And now you can find out what it knows about you and how accurate it is. All it takes is just a chrome extension.
Avoiding Facebook is so difficult
Facebook’s ad tracking uses a massive amount of information about its users to hand off to the marketers to help them target groups of people with specific ads. The algorithms powering the work are what has given Facebook such success, but remain mostly concealed.
You may wonder how Facebook know such huge information about you. It’s because of the contribution of a giant set of several inputs. Every time you like a post, share an image, change your relationship status or post any comment about any politician, Facebook logs it. Any websites or pages you browse that contain Facebook share button, help the site to collect information about you.
If you don’t use Facebook, don’t be so happy. If you use Instagram or WhatsApp, apps owned by Facebook, be sure that all of your information has been added to the company’s trove of data. In case that information weren’t enough, the company also “buys data about its users’ mortgages, car ownership and shopping habits from some of the biggest commercial data brokers,” reports ProPublica, a New York City non-profit newsroom that publishes investigative journalism in the public interest. It means you don’t actually have to use the app to contribute in its dossier.
You must be very keen to know what exactly this social media behemoth knows about you. Fortunately, ProPublica has built a special chrome extension that reveals everything the site claims to know about its more than 2 million users. It could be any information from how many credit cards you have to the size of your apartment. So, just download this chrome extension, find out what Facebook knows about you and check it it’s accurate.