Companies like Disney, Verizon, Google, and Microsoft reported to have shown interest in purchasing Twitter, which continues to struggle with value and utility. But Disney ultimately pulled out. A report from Bloomberg suggests that it’s because the negative image related to the company. This negative image stems from ongoing concerns about online bullying that takes place on Twitter. This is something the company has been trying to fix for a long time but ultimately failed to change in any meaningful way thus far.
Still valued at $12 billion
It looked like Disney was really close to signing the deal with Twitter. They even hired two investment banks to evaluate potential deals and had meetings with Twitter. But the toxic image was too much for Disney and it was the last nail in the coffin for the deal. Though Twitter continues to lose money, it’s still valued at $12 billion.
Disney has a very family-friendly and positive image, so the shadow of Twitter’s massive abuse problem is too much of a liability. Celebrity and daily users alike can easily be targeted by swarms of anonymous trolls. This could potentially hurt Disney’s image too. The core problem is Twitter just can’t find the right features or filter methods to reduce that concern. A few months back, there was a report that Twitter was working on a feature that lets users block certain keywords. Now this feature is under construction for almost a year but in reality, this tool should have been added to Twitter a long time ago. As long as the company continues to sit idly on this type of steps, trolls will have the last call on Twitter. This is a problem for both users and potential buyers.