The lion’s share of the global internet users uses Facebook from their mobile phones. The low price of mobile phones is leveraging the corporation to get more users. In fact, mobile phones are the base of Facebook’s business. From the beginning of its business, Facebook is emphasizing different aspects of the users adopting distinguished business models. However, its popularity testifies the success of its policies. The social network leader stated that its users are consistently increasing day after day. Additionally, Facebook has 1 billion active users on mobile as it published in the 3rd quarter.
Mobile devices play an important role in Facebook’s revenue
As a matter of fact, 84% of the Facebook advertisement revenue comes from mobile devices. Actually, in last quarter the company transgressed prediction in terms of profitability. Facebook Inc. earned $7 billion in that quarter. Then, Mark Zuckerberg, CEO of Facebook happily said, he got another fruitful quarter. According to Zuckerberg, it was a good kick off of the 10-year-project, launching video application.
Tech analyzers say social media is not the only sector to reap profit for Facebook Inc.; rather it is just a part of the company. The company operates wide ranges of activities apart from the social networking site. Thence, only considering the number of the users of Facebook is difficult to understand the perspective of the investors of the company.
However, Facebook already clarified that it wants to work in the bigger sphere for a longer period of time. However, as of late it has launched a video app. Though the addition of the feature helped Facebook to get compliments, but it has also brought criticism for the company. Eventually, this feature has questioned Facebook’s capability. Moreover, experts in the field are predicting that it will influence the advertisement industry in the long term.