On Black Friday, Americans made the best use of online offers in particular. The number of customers at physical stores clearly increased, but that number faded before the increase in online sales.
Not too many years ago, people weren’t so comfortable using their credit cards and giving their personal information to online shops. But now, online shops have gained the trust of people and convince them not to complete their shopping with parking and weather problems, long lines, and wobbly shopping carts.
According to analysts, the number of customers shopping online during Black Friday rose 20 percent higher this year compared to last year. In retail, the number reduces just 3 to 4 percent from a year earlier.
Black Friday is the traditional kickoff of the US holiday season. Store owners offer products at high discounts. The US National Retail Federation expects total sales will rise 3.6 percent to a total of $ 655.8 billion this festive season.
In those higher expectations, the online segment plays a major role. In October, total retail sales increased in the US by 0.8 percent. Online sales were thereby representing an increase of 1.5 percent.