Lenovo will temporarily stop producing new models of smartwatches. Lenovo’s daughter brand Motorola released some of the most famous watches with Android Wear under Moto 360 lineup. But the company now believes that there is currently too little demand to continue.
A top executive of Lenovo’s daughter brand Motorola says the brand will not release a new watch for the release of Android Wear 2.0 early next year.
The head of global product development at Moto, Shakil Barkat, said the company doesn’t
“see enough pull in the market to put [a new smartwatch] out at this time, Wearables do not have broad enough appeal for us to continue to build on it year after year,”
Barkat does not exclude that there will reappear Moto-watches in the distant future. He believes that a point in the future will come when they will have more value for consumers than they do now.
Motorola was the first manufacturer who released a circular smartwatch – Moto 360 – with Android Wear with the in 2014. Then there were new models in 2015, in various designs and sizes.
However, the market for smart watches grew nearly as fast as manufacturers had expected and this autumn there appeared a new watch with Android Wear: Asus ZenWatch 3. Many consumers opt for cheaper products as fitness bracelets. Pebble disappears completely from the market as Fitbit took over the ailing company.