Search Engine Optimization or SEO, in short, has become one of the most widely popular practices adopted by businesses of the 21st century. Often we ignore this magnificent service provided by Google and undermining its marvelous ability to generate massive incomes for them. As a result, for extracting the optimum results out of SEO, one must be aware of these most common SEO mistakes so that we can avoid them like the plague.
Do not expect the best results overnight:
The whole process of SEO requires pure dedication of time and effort with diligence for an extensive period of time for outstanding results to appear.
For attaining “lightning fast results” or ranking first on Google search engine, it will cost money for online promotions; therefore, believing in promises for generating positive results in lightning speeds may not be a feasible idea if an entity wants to continue its operation in the long run.
The makers of the Google had promised to deliver one thing with utmost importance, which was,
“We want the website with the most relevant content to always appear on the #1 slot for any given search.”
Remarkably, the company is still abiding by its promise even after bringing changes in Google’s algorithm repeatedly for several years. It slowly improved its ability to sense what its users are really searching for with greater accuracy.
Look after your neighbor:
There are plenty of reports available on the internet highlighting the fact that 92% of the USA residents always carry out a search within the proximity of their current location before physically stepping out to look for anything.
Therefore, it is mandatory for businesses to provide their respective NAP information (Name, Address and Phone digits) correctly for appearing on widely popular search engines like Google and Bing. Eventually, these search engines then understand the true legitimacy of these entities; hence, causing more customers to visit their stores and make more sales.
Black Hat activities is a sin:
There are plenty of proven ways of deceiving the search engines through the spamming and illegal usage of back links. Such practices will undoubtedly generate profits for businesses momentarily; however, can also result in severe penalties if detected by Google. Avoid the following practices at all costs:
- Vigorous usage of keywords and concealing them within the text
- Sharing misleading contents
- Using other’s property without crediting the actual owner of the property (images, research findings, etc.).
- Concealing information about a website’s real motive
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