If your child loves to build toys using Lego, let the creation be known by the world. Lego just launched an Instagram-style photo-sharing app made for kids under 13. Named Lego Life, this app lets the kids connect and share their Lego creation with a community of their peers.
You may find this idea a little odd, while there’s already options like Reddit communities and Flickr groups exist. However, those groups are for adults and obviously a little adverse for younger builders who are still learning their way around the internet. Also, there’s a safety issue. In this IoT era full of hackers, you don’t want your kind’s identity stolen. Considering the facts, Lego Life appears to be a safe option as the team behind this app worked closely with UNICEF and the FTC to make sure the app is safe for kids.
After launching the app, kids must create a LEGO ID using their parent’s email address. They will then get an email confirming the kid’s gender and age. After confirming, the account will be activated. To keep the children as anonymous as possible, Lego Life won’t let them use their own name. Instead, they can choose from names invented by Lego. Also, they customize their own little Lego figurine as their avatar, but the options are limited to what Lego provides.
Just like Instagram, children can follow other children to look at their creation in. They can edit the image by putting Lego emojis and stickers. Users’ interactions are heavily moderated. Users can only comment using emojis provided in the Lego’s own emoji keyboard. “Kids might take negative comments to heart a little more,” explains Rob Lowe, a senior director for Lego Life.
Lego Life is made for tablets with Amazon Kindle Fire and iOS versions available in the US, UK, Canada, France, Germany, Denmark, Austria, and Switzerland.