4 Likely reasons why business logos fail!

For successful branding, it is crucial for having a proper logo that can clearly represent the purpose of your business and the value it intends to provide. The main idea behind a logo is to make customers recall your business before others.

Businesses, irrespective of their sizes need their own logo if they want to establish themselves as a separate legal entity. Therefore, a perfect logo must avoid these following errors at all costs.

Either too complex or too simple design

An abstract or a complicated brand logo is likely going to result in failure. Nike’s air logo is supposedly the most recognized logo all over the USA, as per this study. Despite having no possible connection between Nike’s Air sign and its purpose, people are still able to recognize it.

Complex designs are difficult to be recalled by customers, hence, leading to failure.

Never hesitate to pay more

An entrepreneur with long-term visions for his business is likely to consider the future value of his logo it will eventually accumulate over the years; as a result, the ideal entrepreneur is always willing to invest more if needed (outsourcing this task is a better option as it saves more time to ensure greater bargaining opportunity).

Personally, graphics designing is not my thing. But I remember using “Paint” to come up with a logo for my first business due to lack of money. If I had more capital, I would have hired an expert for dealing with it. My design wasn’t that bad either.

Remain consistent

Frequent changes to your logo are likely to confuse your audience; therefore, it is wise to stick to one design. Even if changes become essential in the future, make your audiences aware of it through media.

Originality is vital, so refrain from copying ideas of others for giving your unique touch to your value. Extensive market research can help avoiding this problem.

Take feedback from other experts

Remember, there are existing people around you who may have further experience in this field who are willing to give their personal opinion about your logo. Of course, I am not asking anybody to go and ask a random stranger for his feedback as I am sure you have met people involved in the same field as yours. And trust me, some of that feedback is going to hurt.

And just like that, I am going to ask for your feedback regarding the strategies I follow to brand TTN and others. Feel free to comment.