Facebook’s revamped “like” button, known as reactions just turned one. So Facebook has decided to reveal how those reactions affect your News Feed. And you’ll be surprised to know that the company, when ranking your News Feed, prioritizes reactions such as “love”, “haha”, “wow”, “sad” and “angry” over “likes.”
It means reacting to a post (even a negative one) can send a stronger signal than the “like”. Which will work as a determining factor for what type of content should show up in your News Feed.
“Over the past year we’ve found that if people leave a Reaction on a post, it is an even stronger signal that they’d want to see that type of post than if they left a Like on the post,” a Facebook spokesperson said in a statement. “So we are updating News Feed to weigh reactions a little more than Likes when taking into account how relevant the story is to each person.”
Interestingly, Facebook says it treats all the reactions equally. So no matter what your reaction is, it’s not going to influence your News feed’s algorithm. So far, “love” is the most popular reaction on Facebook.
Responding to someone’s post with reaction takes an extra step than just tapping “like”. So it’s not surprising that Facebook would organize your News Feed to account for reactions. However, this update raises a concern that Facebook could use that feature to gather data on users. Whatever the reason is, it’s time for you to choose your reactions wisely, as they have influence over your News feed in some way.