Two years after teasing us with the line of connected clothing, Google has put an end to the wait for its connected Levi’s jacket. As a part of its Project Jacquard, the first product to come out is the Commuter Trucker Jacket.
The key to this Levi’s jacket is the fabric they used to make its left sleeve. It has a rechargeable tag attached inside the sleeve. Also, the very material they used to make the jacket is smart. It consists of a conductive yarn, which anyone could theoretically weave into any fabric. The result could be any clothing that you can touch just as a touchscreen in order to activate particular functionalities. Such as playing music.
“It was a long road but what’s really impressive, is the entire journey, we stayed true to our vision and what we wanted to achieve,” Ivan Poupyrev, project lead for Project Jacquard at Google, told Mashable. “This jacket is going to be sold as a piece of apparel, that was always the vision from the very beginning.”
For the time being, the connected Levi’s jacket will only be able to operate the core functionality of your smartphone. Such as, reading a text, answering the phone, or managing your calendar. However, Google is working on how third party developers can contribute to this platform. And since this Commuter is a Google product, it may not work well with iPhone.
Besides being just a good piece of clothing, it also fixes what Levi’s believes to be an essential need for today, a wearable that functional, as well as not hazardous.
“When you go to dinner and see your people at their meals looking at their screen, or when you see cyclists accessing their screens for navigation and putting themselves at risk … to me, that really was the reason to do it, ” said Levi’s global product innovation head Paul Dillinger, at a SXSW discussion on connectivity this past Saturday.
The jacket will go on sale this fall for about $350. For a wearable that is fashionable and not dangerous at the same time, the price seems well worth.