American tech giants are facing a lot of regulatory trouble in Russia. First, it was Google and now its tech giant Apple. The antitrust body of The Russian Federation has found Apple guilty of price fixing at 16 local retailers for iPhone 5 and 6 models. Presumably, Apple tracked prices at the local stores and asked to raise the price of these models if it was ever deemed “unsuitable.” If the stores were not complicit then Apple reportedly had the authority to terminate the store’s reseller deals without any explanation at all.
Once the verdict is published in full later in March the company will have 3 months to contest the decision. What the penalty for Apple will be is still not clear. Google was hit with relatively low penalty sum of 438 million rubles (currently $7.4 million) fine. It’s chump change for Google, and Apple execs are not likely to lose their sleep over the financial fines either. Apple confirmed that they have mended the flaws to prevent any further prosecution from breaking the Russian policy.
Apple was asked to give a reply about this ruling and a spokesperson from Apple said that “the company worked closely with the antitrust agency and is glad to put this matter behind us. Apple isn’t likely to fight this verdict”. So, in other words, Apple is more interested in moving on, rather than to fight.