Apple is beefing up its investment in China. The technology giant, Apple is planning to establish two new research centers in China. For Apple Inc. China is one of the most pivotal markets.
Two new research facilities
March 17, 2017, Apple announced that it will set up two research and development centers in China. One will be in Shanghai and the other one will be in Suzhou. This is not the first time the iPhone maker is establishing research hubs. Previously, the corporation established its research centers in Beijing and Shenzhen.
China is significant for Apple
China happens to be the single biggest country as a market for Apple products. Nonetheless, Apple’s performance is deplorable in the country, as local phone brands are elbowing aside the American company.
Establishing the research facilities, Apple will cooperate with local partners. Moreover, the company will work with local talents and students from top academic students. In fact, the company has already partnered up with schools to include internship programs. Such collaboration will help to develop the next generation entrepreneurs. “We are looking forward to working with more local partners and academic institutions through the expansion of R & D centers in China,” said Dan Riccio, senior vice president of hardware engineering at Apple. “We are honored to have excellent talent and positive entrepreneurial spirit in China and the developers and suppliers here to work together to make our business in this market to flourish.”
In 2016, Apple’s shipment fall provoked the company to rethink its strategy in China. Consequently, it came up with a strategy as costly as more than 3.5 billion yuan. Apple is expecting a boost in its business in China. As a matter of fact, a similar strategy previously worked for Microsoft. However, the four research centers will be open later this year.